Pitti Immagine Uomo is an enormous event dedicated to menswear, presenting over 1,200 brands, almost half of which from countries outside Italy, with their collections for Fall/Winter 2019-20. This year marks the 30th anniversary of Pitti Immagine, inaugurated in 1989. The show takes place in several venues in Florence, primarily Fortezza da Basso, open from 9am to 6pm, closing at 4pm on the last day 11 January.
The themes into which the show is divided provide a succinct portrait of men’s fashion today. For example, the trend towards the combination of classical styles with sports and outdoor wear is exemplified by ‘I go out’, and ‘Futuro Maschile’ featuring the most radical expressions of contemporary-classic crossover sportswear. ‘Unconventional’ presents the latest expressions of luxury streetwear featuring gender-neutral, athletic-minded fashion.
Special events in this edition comprise Scandinavian Manifesto, presenting designers from Denmark, Sweden and Norway; the Tokyo Fashion Award highlights six prize-winning Japanese brands; Make looks at the new generation of craftspeople all over the world; and Moon Boot celebrates the 50th anniversary of the boots inspired by the Apollo moon landings.
Pitti Immagine Uomo is not open to the general public, but only to buyers and trade specialists in the fashion sector. However some of the special exhibitions are accessible to the public. For example, at Museo Marino Marini, Italian company Slam Jam celebrates its thirtieth anniversary with a series of installations. This show is open to the public on 9 and 10 January, from 10am to 7pm, admission free.
The significance of Pitti Immagine Uomo is demonstrated above all by the numbers. Last year’s show attracted 36,000 visitors, of whom over 25,000 were buyers, confirming its status of the most important show of its type in the world considering the typology and number of exhibitors and visitors. The show plays an important role of bringing textile and fashion manufacturers into contact with buyers, at a moment in which the industry is showing encouraging signs of expansion. Figures released by Confindustria reveal, for the first half of 2018, an increase in exports of just under 10%, with Italy’s principal markets for textiles and fashion products, Germany, France and the United Kingdom, all showing growth. Other healthy markets are Switzerland (+16.6%, China (+18.3%) and South Korea (+7.3%).
Fortezza da Basso
Viale Filippo Strozzi 1, Firenze
8-11 January 2019
Pitti Immagine Uomo 95 opening times:
Open every day 9am-6pm
Last day 9am-4pm
Visitor registration at Padiglione Medici:
Last day 8.30am-2pm